Case Study: Elevating Vache Baroque’s Brand and Audience Engagement

Client Overview

Vache Baroque is an ambitious and innovative opera company that brings immersive performances to life in the historic setting of The Vache in Buckinghamshire. With a commitment to reimagining baroque works for modern audiences, the company injects bold creativity into the baroque repertoire. Beyond its productions, Vache Baroque runs a growing programme of education, outreach, and community engagement, making baroque music accessible and meaningful for a wide range of audiences. 

The Challenge

As a relatively young company in the classical music space, Vache Baroque faces the unique challenge of balancing big ambition with the realities of a small, hands-on team. Their programme is remarkably broad in scale and style: from staging Bach’s Coffee Cantata in a café, to delivering relaxed performances, to presenting their flagship summer opera and festival in Buckinghamshire, and even singing in Lerici for their international festival, plus many more ventures.

This variety is a strength but also posed a challenge: how to maintain a clear, consistent brand identity and tone of voice across such a diverse range of projects while also building audiences locally and nationally. The company needed a cohesive marketing strategy that could:

  • Clarify and strengthen its brand identity
  • Build awareness and credibility within the arts and culture sector
  • Increase engagement and ticket sales across very different types of events
  • Reach younger and more diverse audiences without losing touch with core supporters 

Our Approach

At Simply IC, we have led on Vache Baroque’s marketing campaigns and delivered them across their full spectrum of projects, from intimate pub performances to major summer operas. We’ve worked closely with their small team in a very hands-on way, ensuring campaigns feel authentic and manageable while still achieving ambitious goals.

Our work has included:

  1. Brand positioning & messaging
    We worked on Vache Baroque’s unique voice, one that balances historical integrity with bold creativity, and ensured that this tone was applied consistently across all campaigns, no matter the scale of the event.
  2. Content strategy & Social Media
    Using a detailed content calendar, we produced engaging content for Social Media. From behind-the-scenes snippets at rehearsals, to audience testimonials, to teaser films for the summer opera, our approach ensured the same clarity of message across every platform.
  3. Email marketing & audience segmentation
    We designed and executed tailored email campaigns for different audience groups, from loyal local supporters to new prospects in London. Each campaign was shaped to drive engagement, whether for an intimate café performance or a festival-scale production.
  4. Audience growth through event planning
    Alongside campaign work, we developed special initiatives to build new audiences, such as a dedicated U35 night which helped attract and retain younger audiences.

Results

  • Increased website traffic and social media engagement quarter-on-quarter
  • Growth in social media engagement
  • Improved email open rates and list growth exceeding predicted goals
  • Consistent tone of voice and confident brand presence across a wide range of projects
  • Expanded audiences both locally in Buckinghamshire and at major London venues.

Client Feedback

"Working with Isla has been great; she is professional, very strategically-minded, and highly organised. She is a team player, always kind and considerate, but never afraid to ask the difficult questions and to point out what needs to change. She has driven the growth of our marketing channels which resulted in multiple sell-out shows during our 2025 Summer Festival! I highly recommend working with Simply IC if you’re looking to level up your marketing efforts." — Vache Baroque Executive Director

Conclusion

Our partnership with Vache Baroque showcases how creative, hands-on marketing can scale alongside a company’s ambitious artistic vision. Managing consistent messaging across everything from an intimate café performance to a major summer festival has allowed Vache Baroque to grow their audience, strengthen their brand, and ensure their reimagining of baroque music resonates with both long-time opera lovers and new audiences.